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Reebok & Midnight Runners Launch 2nd US Chapter

Nicolle Monico / June 14, 2018

After graduating from Cass Business School in the UK, Greg Drach decided that he wanted to run a marathon a year as way to prove to himself that he was staying fit enough to do so. Of course, aspiration and action are two separate things. “Effectively, I’d would kind of wake up in September/October and […]

Adidas Solar Boost Deliver a Holistic Running Experience

Rebecca Warren / May 8, 2018

Although the Adidas Solar Boost is launching on May 17, the shoe has been in the works for almost two years. Its design concept was inspired by a book on NASA graphic’s standards found in a secondhand bookshop in NYC by one of the brand’s Germany-based designers. From that day forward, the shoe has maintained a universal […]

Sneak Peek at the Unreleased Adidas Solar Boost

Nicolle Monico / April 30, 2018

Last week we had the opportunity to test out the new adidas Solar Boost shoes ahead of their May 17 release. To create the sneakers, adidas utilized a technology called Tailored Fiber Placement (TFP) which allows for a lighter sneaker overall. The TFP process knits the yarns for the upper together, making them stronger and […]