Over-the-counter insoles are taking the industry by storm. Long an accessory afterthought or an expensive prescription option, they are stepping up their pace in two major burgeoning categories: performance and wellness/pain relief.
Runners are inserting them into their shoes in the hopes of running the race without getting aching feet. As the category expands–some shoe brands, notably New Balance, have added insoles to their lineup–there will come a time, in the not too distant future, when footbeds will be standard features in every shoe style from high heels to flip-flops.
* * *
Running Insight is the leading business news source for the running industry. You can view additional articles at www.runninginsight.com.